Every year businesses make sales plans, business budgets, operational plans, OKRs, and so on – normally focused for an year.
Scaling-up businesses need to work on plans, budgets, measures, and reviews that go for periods beyond 12 months too, for building growth. These could be matters such as preparing to enter new geographies, product / service enhancements, tech adoptions, augmenting capabilities and the like.
It’s essential therefore that the business planning and review processes of Scaling-up businesses go beyond the customary one year.
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