While working on Business plans and strategies we frequently ask this question – ‘What’s going to change in next 3 years, 5 years, 10 years’, tuning our business strategy accordingly.
Jeff Bezos advocated a counter-intuitive approach to this, by asking his team – ‘What’s not going to change in the next 10 years?’, and crafting their strategy accordingly – putting their energy, efforts, and investments into strengthening those.
He said ‘It is difficult for us to imagine that 10 years from now customers will want higher prices, less selection, or slower delivery’. Amazon worked on strengthening those pillars, and rest is history.
In my business, what’s not going to change in the next 10 years?