Next 10 years

While working on Business plans and strategies we frequently ask this question – ‘What’s going to change in next 3 years, 5 years, 10 years’, tuning our business strategy accordingly.

Jeff Bezos advocated a counter-intuitive approach to this, by asking his team – ‘What’s not going to change in the next 10 years?’, and crafting their strategy accordingly – putting their energy, efforts, and investments into strengthening those.

He said ‘It is difficult for us to imagine that 10 years from now customers will want higher prices, less selection, or slower delivery’. Amazon worked on strengthening those pillars, and rest is history.

In my business, what’s not going to change in the next 10 years?

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8 thoughts on “Next 10 years”

  1. Venkatasubramanian P

    Great thought.
    We should have robust implementable stable useful ideas for society that can continue with us for long.
    Probably Built to last companies are founded on these principles.
    Thanks PK for this thought.

  2. PK, that is a lovely nugget that you shared with us. A new way of thinking. Quite refreshing and inspiring. Thanks for sharing! VS Shridhar

  3. PK Sir, superb thought-provoking application and quite contributing. Applies to all walks of business, personal and professional lives. Thanks for sharing.
    O.Karthik

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