While giving (or receiving) feedback, the emphasis is on the past. It has its benefits, shortcomings.
When we practice Feed-forward, the focus shifts to the future – to forward-looking, future-oriented solutions. For example, from providing critical feedback on the way a Customer was handled, to Feed-forward, providing suggestions and encouragement on handling Customers going forward.
Feed-forward enhances leadership presence. Can we practice consciously?
(Feed-forward : Marshall Goldsmith)