Intangibles account for 90% of the business valuation in S&P 500 according to a study done in 2021. In 1975, it was 17%.
Building, enhancing Intangibles in business creates long-term value.
How do businesses do that, in a conscious way? Thinking long-term, thinking beyond ROI for every decision we make, focusing beyond the quarterly numbers, helps.
Building Intangibles in the Business – Are we doing it consciously?
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