The strategies that scaled your company from 0 to 100 crores are now limiting it. Here’s why!

A couple of years ago, a CEO came to me because his company had been stuck at the same revenue level for 5-6 years.

He had tried everything possible – longer hours, more efforts, new strategies, pushing his team harder, but nothing seemed to move the needle.

He was frustrated because the same approach had worked brilliantly earlier. Why wasn’t it working anymore?

This situation is akin to a rocket launch. When a rocket takes off, the booster rockets do all the heavy lifting. They burn massive amounts of fuel to fight gravity and push the rocket off the ground. They are loud, powerful, and essential for liftoff.

Once the rocket reaches the orbit, it doesn’t need powerful boosters anymore. What it needs are tiny thruster rockets, for precise, calibrated, almost invisible manoeuvres that keep it on course.

CEOs who have done the heavy lifting and reached their orbits need to now focus on those thrusters for subtle, precise, calibrated moves that produce intended outcomes.

At this level, the heavy lifting phase is over. What is needed is nuanced shifts – in how one leads, how one listens, how one influences, and how one shows up.

We worked together – Within a year, his company clocked 4 times the revenue (4x). And the year 2 saw a revenue growth of 70% further.

This is what a CEO coach could help a CEO do.

The effort is not in working harder. It’s in making those subtle shifts in one’s Leadership Presence that creates disproportionate increase in their Leadership Impact.

And that’s why CEOs deserve a Coach!

About the Author:

PK Narayanan is a CEO Coach based in Bengaluru, supporting CEOs, Founders and Business Owners Scale-up their Leadership Impact.

#ceo #scaleup #business #leadership #leadershipimpact #leadershippresencecoach

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